Last updated: 11 May 2026

Whensday (“the app”) is a countdown timer published by Richard Wallace (“I”, “me”). This policy explains what data the app does and doesn’t collect, who has access to it, and your rights.

If you have questions, email me at [email protected].

The short version

• The countdowns you create are stored only on your device and in your private iCloud account. I never see them.
• I don’t run servers, don’t run analytics on you, and don’t have a database of who uses the app.
• The app shows ads from Google AdMob unless you buy “Remove Ads”. With your consent (iOS asks you when the app first runs), AdMob may use your device’s advertising identifier to show more relevant ads. Without consent, AdMob still shows ads but they’re non-personalised.
• That’s it.

Data I collect directly

None. Whensday has no servers and no backend. I don’t operate any analytics service, crash reporting, or telemetry that ties data back to you.

Data stored on your device

• The countdowns you create (title, date, photo background, settings)
• Your “Remove Ads” purchase status, derived from your Apple ID’s StoreKit transactions
• App preferences

This data lives in your device’s storage and in your private iCloud (see below). It never leaves either.

iCloud sync

Whensday uses iCloud to keep your countdowns in sync across your iPhone, iPad, and Apple Watch. This sync runs through Apple’s CloudKit service, in a private database only you can access. I do not have access to it.

Apple’s handling of iCloud data is governed by Apple’s Privacy Policy.

You can disable iCloud sync at any time: Settings → [Your name] → iCloud → Whensday (toggle off).

Photos

When you pick a photo as a countdown background, the app receives that photo via Apple’s standard PhotosPicker, which doesn’t require full Photos Library access. The photo is stored inside the countdown’s record (so it syncs with the countdown via iCloud). I never see your photos.

Ads from Google AdMob

Unless you’ve bought “Remove Ads”, the app displays banner advertisements served by Google AdMob.

When the app first runs, iOS shows you the App Tracking Transparency prompt: “Allow Whensday to track your activity across other companies’ apps and websites?”

• If you say yes, AdMob may use your device’s advertising identifier (IDFA) to serve personalised ads and measure ad performance.
• If you say no, AdMob still serves ads but they are non-personalised, and your IDFA is not used.

In both cases, AdMob may collect technical data including approximate location (derived from IP address), device model, iOS version, and ad interactions. This is processed by Google, not by me.

AdMob’s privacy practices are described in Google’s Privacy Policy and in AdMob’s data disclosure.

You can buy “Remove Ads” inside the app to disable ads entirely. Once that purchase is active, the AdMob SDK is not loaded.

In-app purchases

The “Remove Ads” upgrade is processed by Apple through StoreKit. I don’t see your payment details — Apple handles the transaction. I receive only a record confirming the purchase happened (no personal information; just an entitlement tied to your Apple ID).

Notifications

Whensday schedules local notifications on your device when a countdown completes. These never travel to a server. You can disable them in Settings → Notifications → Whensday.

Children

Whensday is not directed at children under 13 and does not knowingly collect data from them. The advertising network may serve ads to a general audience; if you’re aware of someone under 13 using the app, please contact me.

Your rights (UK and EU)

If you live in the UK or the European Economic Area, UK GDPR / EU GDPR gives you the right to:

• Know what data is processed about you
• Request a copy of that data
• Ask for it to be corrected or deleted
• Object to processing
• Withdraw consent (including for AdMob tracking — change it any time in Settings → Privacy & Security → Tracking → Whensday)

To exercise any of these rights, email [email protected]. Because I don’t operate any database of users, most requests amount to instructions for clearing data on your end: deleting the app removes the local copy, and turning off iCloud sync (or deleting your iCloud account) removes the cloud copy.

You can also complain to the UK Information Commissioner’s Office (ICO) at ico.org.uk if you think your rights have been violated. For Google AdMob’s processing specifically, complaints can also be directed to Google or to your local data protection authority.

Data retention

Because I don’t store your data on any servers I control, retention isn’t really a concept here — the data lives on your device for as long as you keep the app installed, and in your iCloud for as long as you keep the iCloud copy. Delete the app and the local data is gone. Turn off iCloud sync (or delete your iCloud account) and the cloud copy is gone too.

Changes to this policy

If I update this policy, I’ll change the “Last updated” date at the top. Material changes will also be mentioned in the app’s “What’s New” notes on the App Store.

Contact

Richard Wallace
rsw.io